Abdoli, Q. (2007). Static and dynamic games with full information. Game Theory and Its Applications. Jahad University of Tehran, Tehran. (In Persian)
Ahmadnejad Masti, A., Heidarzadeh Hanzaee, K., & Lotfizadeh, F. (2022). The impact of social media advertising features on customer purchase intention. Journal of Marketing Management, 17(55), 1-15. (In Persian)
Afrasiabi, M., Moshabaki, A., & Mansouri, F. (2019). Investigating the effects of hidden advertising on customers' purchasing intention based on the moderating role of demographic gender variable and brand reputation variable. Journal of Business Leaders, 15(11), 86-103. (In Persian)
Bakhshizadeh, A., Kordnaeij, A., Khodadad Hossaini, H., & Ahmadi, P. (2017). The impact of visual aspects of outdoor advertising on consumer brand awareness, brand preference and brand loyalty: Case study of Palladium Mall. New Marketing Research Journal, 6(4), 1-24. (In Persian)
Bravo, R., Fraj, E., & Martínez, E. (2007). Family as a source of consumer-based brand equity. Journal of Product and Brand Management, 16(3), 99-188.
Carpenter, J., & Robbett, A. (2022). Game Theory and Behavior. MIT Press.
Chahal, H., Wirtz, J., & Verma, A. (2020). Social media brand engagement: Dimensions, drivers, and consequences. Journal of Consumer Marketing, 37(2), 191-204.
Faraji, R., Rajabi Noush Abadi, H., Sajjadi, N., & Jalali, M. (2022). Designing a spectator-based brand equity model in the Premier League football clubs. Sport Physiology & Management Investigations, 14(2), 9-21. (In Persian)
Gibbons, R. (1997). An introduction to applicable game theory. Journal of Economic Perspectives, 11(1), 127-149.
Gursoy, D., & Chen, J. S. (2000). Competitive analysis of cross-cultural information search behavior. Tourism Management, 21(6), 583-590.
Han, Jun. (2022). Optimization analysis of advertising information resource allocation in view of the dynamic game model.
Journal of Mathematics, 2022, 1-12.
https://doi.org/10.1155/2022/7445124
Izadparast, L., Esmaeili, H. R., & Manouchehri, J. (2019). The impact of advertising on the consumers’ behavior of sports books through public relations and personal sales. Sport Management Studies, 11(56), 63-78. (In Persian)
Jiang, Hui., & Ma, Junhai. (2018). Effects of internet sales promotion on a differential advertising model. Discrete Dynamics in Nature and Society, 2018, 1-11.
Kim, J., & Hyum, Y. (2011). A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector. Industrial Marketing Management, 40, 424-438.
Kim, S., & Jun, J. (2016). The impact of event advertising on attitudes and visit intentions. Journal of Hospitality and Tourism Management, 29, 1-8.
Kim, N., & Kim, W. (2018). Do your social media lead you to make social deal purchases? Consumer-generated social referrals for sales via social commerce. International Journal of Information Management, 39, 38-48.
Lin, Y., Ahmad, Z., Shafik, W., Khosa, K. S., Almaspoor, Z., Alsuhabi, H., & Abbas, F. (2021). Impact of Facebook and newspaper advertising on sales: A comparative study of online and print media.
Computational Intelligence and Neuroscience, 2021, 1-13.
https://doi.org/10.1155/2021/5995008
Majidi Gh, N., & Abbasi, F. (2012). The role of environmental advertising (advertisements of inner-city bus bodies) on persuading the audience to buy goods in the 14th district of Tehran. Culture of Communication, 2(6), 127-149. (In Persian)
Mas-Colell, A., Whinston, M. D., & Green, J. R. (1995). Microeconomic Theory (Vol. 1). Oxford University Press, New York.
Moorthy, S., & Hawkins, S. A. (2005). Advertising repetition and quality perception. Journal of Business Research, 58(3), 354-360.
Naomi Boy, Nthabeleng. (2023). Effects of advertising on sales and profit. Global Scientific Journals, 11(1), 543-553.
Osborne, M. (2000). An Introduction to Game Theory. Department of Economics, University of Toronto.
Padzahri, P., Sajjadi, S. N., Rajabi Noush Abadi, H., & Hamidi, M. (2022). Testing the brand loyalty model and types of customers in the Iranian sportswear industry. New Trends in Sport Management, 10(38), 55-66. (In Persian)
Rashidi, S. (2013). Nash equilibrium in quantum game theory. (Master's thesis). Urmia University, 16-17. (In Persian)
Rathore, A. K., Ilavarasan, P. V., & Dwivedi, Y. K. (2016). Social media content and product co-creation: An emerging paradigm. Journal of Enterprise Information Management, 29(1), 7-18.
Ravikumar, V., & Tiwari, K. (2015). A study on the impact of online advertisements on buying decision of customers of the passenger car industry. Global Illuminators, 1, 128-139.
Saeida Ardakani, S., & Jahanbazi, N. (2014). The influence of advertising and sales promotions on brand equity toward improving customer loyalty. Journal of Business Management Perspective, 14(23), 107-122. (In Persian)
Salimian, S., Movahedi Beknazar, M., & Salimian, S. (2023). Modeling tax declaration behavior and quality of tax processing: Game theory approach. Journal of Tax Reform, 9(1), 64-75.
Salimian, S., & Shahbazi, K. (2017). Iran's strategy in utilizing common resources of oil and gas: Game theory approach. Iranian Journal of Economic Studies, 6(2), 185-202.
Sarvi, S., Sajjadi, N., Rajabi, H., & Hamidi, M. (2021). The relationship model of brand personality of sportswear with brand commitment, loyalty, and trust. New Trends in Sport Management, 8(31), 27-37.
Sayadi, M. K., & Makui, A. (2014). Optimal advertising decisions for promoting retail and online channels in a dynamic framework. International Transactions in Operational Research, 21(5), 703-870.
Selnes, F. (1993). An examination of the effect of product performance on brand reputation, satisfaction, and loyalty. European Journal of Marketing, 27(9), 19-35.
Shy, O. (1995). Industrial Organization Theory and Applications. MIT Press, Cambridge, Massachusetts.
Vasanthi, S. (2013). Covert advertising in Indian movies: A theoretical review. Indian Journal of Applied Research, 3(11), 248-285.
Yeva, M., Teresa, M., & Pina, J. M. (2009). Brand extension feedback: The role of advertising. Journal of Business Research, 62, 305-313.
Yoo, B., Donthu, N., & Lee, S. (2000). An examination of selected marketing mix elements and brand equity. Journal of the Academy of Marketing Science, 28(2), 195–211.
Zeng, B., & Gerritsen, R. (2014). What do we know about social media in tourism? A review. Tourism Management Perspectives, 10, 27-36.
Zhao, J., Butt, R. S., Murad, M., Mirza, F., & Saleh Al-Faryan, M. A. (2022). Untying the influence of advertisements on consumers' buying behavior and brand loyalty through brand awareness: The moderating role of perceived quality. Frontiers in Psychology, 27(12), 1-15.
)